Many webmasters began their link-building campaigns by courting reciprocal link relationships with similar websites. This created an artificial type of link that had to do more with mutual benefit than the quality of the content on each site. Google has now devalued these reciprocal links so they do not give a boost to site rankings.
Google’s algorithm is constantly updating to get search results ever closer to the ultimate benefit for the people conducting the searches. The idea is simple. Informative and entertaining content will attract people who want to link to it. Exchanging backlinks give false results since two webmasters can agree to swap even if their content offers no real benefit to visitors.
Some believe Google’s algorithm can now detect triple link trades where Site-1 links to Site-2 and Site-2 links to Site-3, that links back to Site-1. This is a hard assumption to prove at this point. To be on the safe side now and into the future, reciprocal links should not remain a part of your marketing strategy. Time spent producing top-quality content will reap more ongoing rewards.
If you don’t know what reciprocal Links is:
A reciprocal link is a contract between two webmasters to build a hyperlink to their own blog or website to each other’s website. Most of the time this is done to give readers with quick access to related sites, or to show a partnership between two internet properties. Reciprocal links can also help to increase traffic to your website in two different ways. First, you will probably have some visitors to visit your site by clicking on the reciprocal link directly. Secondly, most Internet search engines also pay attention the number of websites which contain links to your website – the more hyperlinks to your site will found, the higher up in the search engine rankings (depending on the search term) you will find your websites.