“Do You Need to Manually Submit to Search Engines???”
No. It is not necessary to submit your website to Google or any other search engines because they use automatic bots or spiders to crawl pages on the internet and include them in the results’ pages. Inbound links to your website from pages that were indexed already make this possible. Linking between your site pages indexes more as well.
This basic description reveals the importance of building backlinks from as many quality sources as possible. Many consider this the most essential factor in a successful SEO strategy. Ideally, none of these links to your pages should come from some unnatural marketing efforts. If you provide high-quality content, other webmasters and consumers will share links to it with their visitors, fans, or friends. The Google algorithm depends on this interconnecting of sites and always strives to reward natural results with higher SERPs.
On the other hand, search engine submission will not hurt your website in any way. For approximately five minutes of your time once in the lifetime of your site, you may be indexed on Google and other major search engines more quickly.
The submission process is quick, simple, and absolutely free. Some SEO companies charge a fee to do this for you, but I recommend avoiding them. Charging for such a simple task reveals their focus on making money for themselves and not helping you succeed.
Have you ever tried taking a vacation without your GPS, a map, itinerary, or any plan at all? It is challenging to have fun and relax that way let alone run a business. Some people do try to succeed online without proper planning and direction. Without a careful roadmap for success, you will waste a lot of time, energy, and possibly money wishing and hoping for a big break. Most of these people give up before the first year is through and add their names to the long roster of failed internet businesses. There are many reasons why an online company might fail, but the biggest is poor preparation and no plan to follow.
You can avoid that list of failures if you follow the course laid out below. There will be plenty of other things to learn along the way, but these seven steps will get you headed in the right direction. Think of these as guideposts along the trail on your way to internet marketing success.
1 – Pick a specific and hungry market
Some people recommend starting a company with a product or service. This is one of the most common mistakes made on the path to profits. Consider your goal first: people paying you money for something they need or want. If you find who this group of people is first and identify your target market, you will be better equipped to determine what product or service to offer them. A specific and hungry market makes selling things simple. Having a great product does not if you try to sell it to the general public.
Where will you find this targeted consumer group? Explore niches and industries of interest and determine what the people need to solve their problems or help them achieve something. Then develop or find the right product or service that suits them best. One thousand people visiting your website every day may sound impressive, but if they have zero interest in your offer you might as well have zero visitors. Ten people eager and ready to buy your product provides a greater benefit.
2 – Create the Product They Want
Product or service creation or procurement is the next step. Many people automatically turn to affiliate marketing right off the bat, but it is not always the smartest choice. Consider the following three methods for finding or creating exactly what your hungry target market wants.
Unique Product Creation from Scratch
Nothing will give you greater potential profits and more business possibilities than creating your own product. Not only can you sell if for any price and market it however you want, it opens up a wide array of other sales methods. These include the sale of reprint licensing, marketing through your own affiliate program, and more. It may seem daunting at first. Don’t let that stop you. New entrepreneurs launch their own businesses every day around an information product they created. You can be the next.
Everyone knows how to do something. You have learned something in your life that other people will want to know about. If you are stuck for an idea, consider collaborating with a friend or colleague to create a product with shared rights. Don’t let doubt or fear stop you from considering this method.
Product Rights Procurement or Offline JV Opportunities
For several hundred or thousands of dollars, you can purchase full rights to an information product someone else created. If you identify a great target consumer market and want to start profiting quickly, buying the opportunity to offer an excellent product may be the best way to go. The product becomes yours and you can earn full profits instead of cutting into your income with royalties or residual payments. If you do not want to shell out such a large chunk of change at the start, it can be possible to negotiate profit-sharing or commission payments as well. Both online and offline trade magazines offer the opportunity to source products for sale that may be of interest to your targeted consumers.
Affiliate Marketing of Other’s Products
Although you will never get the large profit margins of selling your own product, affiliate marketing provides both beginners and experienced marketers the opportunity to earn with little risk. Product choice is as important here as with any other method. Your targeted audience must need or want whatever it is desperately.
Choose affiliate programs wisely. Although the product itself is the most important consideration, picking a program with 50% commission on a $10 product will improve your income a lot more than just a 5% rate. The higher the percentage rate, the fewer consumers you have to attract and convince to buy the product in order to realize the same level of regular payments. Find a quality product or service that pays you at least 25% of the purchase price every time.
3 – Develop a Unique Selling Position
A Unique Selling Position (USP) is what convinced people to buy from you and not the other guy. Cookie-cutter businesses do not allow anyone to rise to the top. There has to be something new and exciting, something unique, about your company if you want to make the sales and rake in the profits.
Some options include more extensive guarantees, a higher level of customer service, more in-depth tech support, lower prices, loyalty rewards programs, or free shipping. Whatever you decide to offer, push this USP as a way to encourage site visitors to choose you over someone else with the same product or service.
4 – Get Website Hosting and Register a Domain Name
Next, choose a few possible domain names that pertain to your company name, your unique selling position, or the product or service you offer. Check each for availability till you find one to register. Remember to keep the name short and easy to remember. Also avoid purposeful misspellings, dashes, or ambiguity. Make it simple for people to type the correct thing every time and they will be more likely to end up on your website ready to buy.
Tons of website hosting companies exist. I personally recommend Virtualis. They offer round-the-clock tech support and always deliver quality customer service in less than 60 minutes. I have never found another host that offers this.
5 – Build a User-Friendly and Attention-Grabbing Website
Time to create an eye-catching website to showcase your products or services and put the best possible light on your company. For those people serious about succeeding in an online business, learning how to design a website makes sense. There are plenty of content management systems (CMSs) like WordPress or Joomla out there to help.
Editing, building new pages, changing content, or adding new functionality can all add up to a lot of expense if you constantly hire someone to do these tasks for you. Offline business owners may prefer hiring a freelancer or website management company to handle things. Most people can learn the basics quickly.
Always develop the company website for the customers. Everything should be highly user-friendly with simple navigation menus, obvious links to click, and an intuitive shopping portal with secure payment processing. A site should have sufficient power to showcase your offers but also a simple aesthetic that does not compete with the content.
While the largest corporations in the world like Coca-Cola may have developed a fan following, the vast majority of consumers are much more interested in a cold, delicious drink than they are learning about the CEO. Your website should deliver your USP and clearly reveal the benefit you bring to site visitors. They most likely do not care who you are exactly. They want to know how your products and service can benefit them. Always make the benefits obvious to all.
6 – Entice Consumers with a Free Offer
Nothing provides more benefit to site traffic than a free, top-quality offer. Every web page should offer something for free, even if it is just some information or a news ticker. Visitors to my site can get 12+ free reports, local weather, and two totally free ebooks to people who choose to sign up for my newsletter.
The word “Free” holds great power in the business and marketing world. No matter what industry your company represents or what products you offer, find a freebie to offer. Write a quick report that would interest your targeted audience. Open up a professional forum or social media group. Give a free trial of your latest app. Any free benefits will draw people to your site and help them form a positive impression.
7 – Launch an Opt-In Newsletter
As I mentioned above, I give away two ebooks to everyone who subscribes to my newsletter. This is one method for attracting attention to the most effective marketing strategy of them all: building the opt-in list. Some companies only share announcements once a month or so while others have scheduled weekly newsletters and still others offer multiple tips every day.
The choice of what you send depends largely on your type of business and how much information there is to share. When you build that targeted lists of subscribers you have a built-in audience for new products and services. The newsletter gives them the opportunity to learn more about your company and offers before they open their wallets.
Do not forget about offline marketing for generating sign ups and leads. I have found professional magazines to be an excellent source. Other options include direct mail postcard packages and advertising co-ops of local businesses. Real world advertising usually translated into a much higher rate of return than online advertising methods across the board.
These seven steps provide the basic markers for starting a new online business adventure. As you explore the world of targeting markets, product choices, website creation, internet and offline marketing, and building an opt-in list of hungry consumers, you will learn and grow professionally. Traveling point to point on this convenient internet business map will lead you in the right direction for success.