We will create tailored email marketing campaigns for each portion of your audience to help promote your products and services in efforts to efficiently and effectively engage new clients.
The No-Spam Way of Modern Email Marketing
Direct mail remains a popular way to introduce new products and services or extend special offers to a targeted audience, although these days email marketing has surpassed postal mail as the preferred method. Even though it may seem simple to send out an email blast to a large group of people and attract attention, everyone understands the horror of spam and how quickly the junk email box can fill up. When you are trying to advertise your business, the last thing you want your emails to do is irritate people or run afoul of the CAN-SPAM laws and regulations.
The Best Email Marketing Strategy
Our team will develop the best strategy to attract the defined target audiences and establish their information needs.
Email Marketing Campaigns
Our team is ready to design, build and supply an email template for communication with your audience as well manage your email marketing campaign to lead to dramatic shifts in your sales and profitability.
Email Template Design
Our innovative designs and solutions are compliant and improve email deliverability. Our professional designers bring your message to life and increase your target audience engagement with your brand.
Tracking & Reporting
Receive granular reporting on the key aspects of your campaign such as who clicked through your email to your site, where they clicked and who converted.
Does Email Marketing Still Work?
According to several sources, the email click through rate for marketing contact hovers between 2% and 4% for all major industries. While this may seem like a small amount, it actually represents a huge number of potential customers or clients interested in companies' messages. The open rates for those same emails can be 20% or more.
What does this mean? Besides the emails that end up automatically in the recycling bin or the junk folder, 20% of all marketing messages are being viewed. While this does not translate directly into a purchase, it is quite effective at building brand recognition and starting to attract consumers to that all-important sales funnel.
How to Ensure Email Marketing Deliverability
Staying out of the junk email box and avoiding spam complaints are of primary concern to any business or freelance professional who wants to attract more customers or clients through email. This is especially important because multiple complaints about spam or inappropriate contact may get your email domain permanently relegated to the junk folder a matter who you send it to.
When engaged in email marketing, follow these simple tips:
Tip #1 – Only send emails to people who opt-in to receive such information. Building your own newsletter subscriber email list is the best option. Renting an opt-in email list from a reputable list broker is another possibility. Under no circumstances should you pick random emails from a directory or unethically access databases to grab them.
Tip #3 – Follow all CAN-SPAM laws and regulations, and your local and national laws that pertain to sending emails. These include, among other things, always offering an obvious unsubscribe link that works and including a physical business address on every mail.
Email marketing provides a unique opportunity for companies and business professionals to reach a targeted audience with a special message or offer. Compared to other direct mail advertising campaign strategies, the view rate is high. Since sending out emails is so inexpensive, the return on your investment for email marketing may be considerable. With the proper guidance from a professional, your click through rate can increase and deliver an influx of hungry consumers eager for more information about your products and services.