"Local SEO is about bringing customers through your doors"
Why Local SEO is an Essential Part of a Marketing Strategy
The Internet has opened up the possibility of international business to even the smallest companies or even individual entrepreneurs who hang out their virtual shingle online. Although some business models lend themselves well to this worldwide approach, local businesses still need to attract attention from people in their community if they wish to profit and succeed. Local SEO is more than ever an essential part of a marketing strategy for these companies.
What is Local SEO?
As search engine optimization targets a particular keyword or phrase for every page of the site, blog post, or social media platform, local SEO targets not only that keyword but also a state, city, town, neighborhood, or another geographical region. It is simple to see that this would be an essential addition for service companies such as plumbers, doctors' offices, and cleaning crews. For businesses like these that rely on nearby clientele, marketing to the entire world would be a waste of time, money, and energy.
Now more than ever before people are searching online for companies that can help them with a particular need at their home or office. Some independent review sites have become among the most visited pages on the Internet. Attracting these people to the physical location of a business requires local search engine optimization.
Consider this example: A new dentist in Chicago opens up his office and wants to attract new patients. He has a highly professional website design to showcase his experience and the services he provides. If his marketing team targets keywords such as "cosmetic dentist," someone in New York or Los Angeles searching for those terms could find his office as well. This gives him no possibility of a new patient or income.
If, on the other hand, his search engine marketing provider focuses his website on "Chicago cosmetic dentist" or "cosmetic dentistry in Chicago" he has a much higher chance of actually attracting patients.
In the above example, all of the local SEO done was on the website and social media platforms. This on-site optimization delivers great benefit, but there is more to a local strategy than the right keywords. Off-site options must be explored as well. One of the most vital to a brick and mortar business's success our local directories, white pages, and professional review sites.
Increase in online transactions
Increase in organic traffic
Increase in mobile traffic
This type of back link creation activity remains totally under the control of the business owner, webmaster, or marketing strategist. Every mention of the company should use the same accurate and complete data, and all reviews and mentions should be tracked and dealt with properly. Not only is this type of local SEO brilliant for attracting attention, but it gives companies the opportunity to display their stellar customer service as well.
The whole world is connected to these days by wires and wireless signals. With a few keystrokes and mouse clicks, you can find information about any company or service provider you can imagine anywhere on earth. The problem comes when you own a local business that needs to attract local customers. This unique need requires local SEO techniques that focus on the needs of consumers and match their Internet use habits in this well-connected world.